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Lycos Announces the Most Popular Internet Search Terms of 2008.

‘Poker’ Draws Winning Hand Over ‘Paris Hilton,’
Topping Lycos Year-End List For 3rd Consecutive Year

U.S. Economic Crisis Surpasses Presidential Election as
Most-Searched News Event of 2008; ‘The Dark Knight’ Tops Film
Searches

Sarah Palin, More Popular than Britney Spears in 2008; Jonas
Brothers, Hottest Band with Web Users

Perez Hilton, Most Popular Blog Site

WALTHAM, Mass., Dec. 10 /PRNewswire/ — Lycos, Inc.
(http://www.lycos.com/), a leading provider of social publishing, media
and search services, today announced its 9th annual list of top 50
search terms for the year 2008, based on the Lycos 50(TM), a weekly list
of the most popular people, places and things Lycos users search for
every day. The Lycos 50 Top Search Terms of 2008 list is based on Lycos
user searches from Jan. 1, 2008 through Dec. 1, 2008. For a complete
list of the Lycos 50 Top Search Terms of 2008 and for in-depth text of
the Lycos 50 Daily Report, go to http://50.lycos.com/. Readers of the
Lycos 50 can also share their thoughts on this year’s list on the
Lycos 50 Blog located at The Lycos 50 Blog or follow the Lycos 50 on
Twitter.

  The Lycos 50 Top 10 Search Terms for 2008 are:
  1. Poker
  2. Paris Hilton
  3. YouTube
  4. Golf
  5. Sarah Palin
  6. Britney Spears
  7. Clay Aiken
  8. Pamela Anderson
  9. Facebook
  10. Holly Madison



For the third year running, Poker draws the top spot, generating
more search activity with Lycos users in 2008 than any other search
term. The continued success of the
World Poker Tour

 and year-round
televised celebrity poker tournaments pushed online interest in Poker
slightly ahead of Paris Hilton, generating only five percent more search
activity than the celebrity heiress. While Hilton jumps ahead of
comeback queen Britney Spears in 2008, it was Alaska Gov. Sarah Palin
who literally came out of nowhere to overtake Spears, Pamela Anderson
and Hugh Hefner’s former main squeeze and “House Bunny”
Holly Madison, making Palin the second most popular woman with web users
in 2008, despite the fact that she didn’t appear on the search
radar until August. Web users’ fascination with Palin also pushed
online interest in actress Tina Fey to an all-time high, pushing Fey
ahead of Lindsay Lohan and Angelina Jolie in search popularity in 2008.
Also making first-ever appearances on the top 10 list of the web’s
most wanted women this year are TV reality star Kim Kardashian and
actress Jessica Alba.

YouTube tripled in online popularity over the past year, jumping to
number three in 2008, while Facebook was also a big winner, making the
list of top 10 overall search terms of 2008, rising 500 percent in
search popularity compared to this time last year. Craigslist also saw
a 900 percent bump in search activity in 2008, driving three times more
search interest than eBay. But it was MySpace that took a nose dive in
2008, dropping off the search meter, falling out of the top 50 search
terms, with search interest down 800 percent compared to 2007. And from
the
blogosphere

, gossip guru Perez Hilton reigns supreme, bumping
TMZ.com from the top spot, generating more searches than all other blog
sites with Lycos users in 2008. The Presidential Election helped propel
searches for the second and third most popular blogs in 2008, the Drudge
Report and the Huffington Post, respectively.

In the television world, ”
Dancing with the Stars

” may be
tops with TV viewers, but it was “Star Trek Enterprise” that
took the trophy with web users, bumping
DWTS

DWTS Death Walks the Streets
DWTS Defense Wide Transmission Systems
DWTS Down with the Sickness  
 to number two in 2008, and
driving nearly three times more online interest than the number three
most popular show, “Family Guy.” “American Idol”
falls to number five in 2008, behind newcomer “Greek.” And
just missing the top 10 this year was ”
Saturday Night Live

,”
driven in part by the now infamous clips of ”
SNL

SNL Springfield News-Leader
SnL Sweet N Low
SNL Standard Nomenclature List
” parodies
featuring Tina Fey and Amy Poehler, portraying Sarah Palin and Hillary
Clinton. TV shows scoring big hits in 2007 like “Heroes” and
“Entourage,” failed to make this year’s list while
popular animated series like “Family Guy” and “The
Simpsons” saw a resurgence in popularity in 2008, making the top 10
TV list.

From the small screen to the big screen, “The Dark
Knight” is the top film of 2008 with Lycos users, due in part to
the untimely death of one of the film’s leading stars, Heath
Ledger, who portrayed the role of the Joker. “Iron Man,”
“Cloverfield” and “Twilight” racked up big box
office numbers and web users followed in suit, while the highly
anticipated “Indiana Jones 4” landed in this year’s top
five most popular films of 2008. Disney’s “Camp Rock,”
featuring pop music heartthrobs the Jonas Bothers – this year’s
most-searched band with web users – and “High School Musical
3” round out the most popular films based on web searches over the
past year. However, when it comes to leading men online, film stars
can’t compare to singer Clay Aiken who takes home top honors as the
most-searched man in 2008 for the 3rd consecutive year, driven by
headlines of Aiken coming out publicly about his sexuality, and being a
new Dad.

For the first time since the 2000 Presidential Election, two
politicians make the list of top men in 2008, including President-Elect
Barack Obama, and former GOP candidate John McCain, while the death of
two of Hollywood’s most popular actors propelled search activity
for both Heath Ledger and Paul Newman. From the music world, Tupac
Shakur and 50 Cent reemerge on this year’s list after fading in
2007, while Travis Barker makes a first-ever appearance on the list of
Top Men in 2008 after surviving a deadly plane crash. And reappearing
in 2008 after falling off the list in 2007 is Howard Stern, who, despite
seeing a continued decline in his Sirius Satellite ratings, managed to
keep himself in the headlines, marrying long-time girlfriend Beth
Ostrosky.

The biggest news story of 2008, based on web search activity, was
the collapse and bailout of the U.S. Economy, driven by searches for
economic-related terms including bankruptcy, credit cards, Lehman
Brothers,
Bank of America

Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
, Washington Mutual, Bailout, 401k’s and
retirement planning. The state of the U.S. Economy also led to an
increase in searches for one of 2008’s most-searched fads,
DIY

abbr.
do-it-yourself


 or d.i.y. Brit, Austral & NZ do-it-yourself

abbr DIY
do it yourself
 home
improvement, featuring a 600 percent increase in search activity for
both Home Depot and Lowe’s. The economy may also be responsible
for a large increase in search queries for medical treatments for
depression and sleeping aids, both up 500 percent in online interest in
2008.

Just behind the US Economy, the second most popular news story of
2008 was the Presidential Election, driven by a frenzy in search queries
for election-related terms ranging from Sarah Palin to Joe the Plumber.
Election ’08 also sparked search interest in TV news organizations
for the first time since the Sept. 11 terrorist attacks, led by
CNN

,
which generated nearly three times more online interest than
MSNBC

, Fox
News and ABC News. Based on web search activity, it also appears web
users were more interested in the Eliot Spitzer Scandal and the tragic
death of Jennifer Hudson’s family members, than the devastating
hurricanes and earthquakes which occurred in 2008. The War in Iraq,
however, did reappear on the Top 10 list of most-searched news events in
2008, making the list for the first time since 2004.

Finally, from the wide web world of sports, Olympic gold medal
record-breaking swimmer and endorsement king Michael Phelps makes a
first-ever appearance on the top sports list in 2008, along with Boston
Celtics star and NBA playoff most valuable player Paul Pierce. Former

Boston Red Sox

 slugger
Manny

 Ramirez also jumps into the spotlight
online due in part to the very public drama surrounding his mid-season
trade to the
Los Angeles Dodgers

, while
New England Patriots

 QB pretty
boy Tom Brady continues to rack up points online following his
season-ending injury suffered in the opening quarter of the
Patriots’ first game vs. the
Kansas City Chiefs

.

  Top 10 Women of 2008:
  1. Paris Hilton
  2. Sarah Palin
  3. Britney Spears
  4. Pamela Anderson
  5. Holly Madison
  6. Kim Kardashian
  7. Tina Fey
  8. Lindsay Lohan
  9. Angelina Jolie
  10. Jessica Alba


  Top 10 Men of 2008:
  1. Clay Aiken
  2. Barack Obama
  3. Heath Ledger
  4. Paul Newman
  5. John McCain
  6. Tupac Shakur
  7. Johnny Depp
  8. Howard Stern
  9. Travis Barker
  10. 50 Cent


  Top 10 Films of 2008:
  1. The Dark Knight
  2. Iron Man
  3. Cloverfield
  4. Twilight
  5. Indiana Jones 4
  6. Sex and the City Movie
  7. James Bond Quantum of Solace
  8. 21 The Movie
  9. Camp Rock
  10. High School Musical 3


  Top News Stories of 2008:
  1. Economic Collapse/Bailout
  2. Presidential Election '08
  3. Death of Heath Ledger
  4. Clay Aiken Comes Out/Becomes Dad
  5. Death of Paul Newman
  6. Jennifer Hudson Family Murder
  7. Eliot Spitzer Scandal
  8. Travis Barker Plane Crash
  9. Sichuan Earthquake
  10. War in Iraq


  Top Fads of 2008:
  1. Poker
  2. YouTube
  3. Facebook
  4. DIY Home Improvement
  5. Digital TV
  6. Weight Watchers
  7. Craigslist
  8. RuneScape
  9. Webkinz
  10. The Sims

  Top Television Shows of 2008:
  1. Star Trek Enterprise
  2. Dancing with the Stars
  3. Family Guy
  4. Greek
  5. American Idol
  6. The Simpsons
  7. Big Brother
  8. The Office
  9. Hannah Montana
  10. The Biggest Loser


  Top 10 Bands of 2008:
  1. Jonas Brothers
  2. The Beatles
  3. Metallica
  4. Slipknot
  5. Linkin Park
  6. Pink Floyd
  7. 'N Sync
  8. Backstreet Boys
  9. Rolling Stones
  10. Pussycat Dolls


  Top 10 Sports Stars of 2008:
  1. Anna Kournikova
  2. Danica Patrick
  3. Maria Sharapova
  4. Michael Phelps
  5. Serena Williams
  6. Tom Brady
  7. Manny Ramirez
  8. David Beckham
  9. Tiger Woods
  10. Paul Pierce


  Top Three Blog Sites of 2008:
  1. Perez Hilton
  2. Drudge Report
  3. Huffington Post


  About Lycos, Inc.

Lycos, Inc. operates search and social media web sites that foster
online communities, including the new Lycos Cinema community, bringing
people together one flick at a time. Other Lycos products and sites
include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com,
Gamesville.com, Lycos Mail, Webon, WhoWhere.com and The Lycos 50(TM).
Lycos, Inc. (http://www.lycos.com/) is a
wholly owned subsidiary

 of Daum
Communications Corp., a leading search and Internet portal in Korea.
Lycos was acquired by Korean Daum Communications Corp. in October 2004
and has its U.S. headquarters in Waltham, Massachusetts. Daum
Communications Corp. is traded on the
KOSDAQ

: 035720,
http://www.daum.net/.

Lycos(R) is a registered trademark of Lycos, Inc. All other product
or service marks mentioned herein are those of Daum Communications
Corp., Lycos, Inc. or their respective owners. All rights reserved.

CONTACT: Kathy O’Reilly of Lycos, Inc., +1-781-370-2853,
KathyOReilly@lycos-inc.com; or Ross Levanto of Schwartz Communications
for Lycos, Inc., +1-781-684-0770, RossL@schwartz-pr.com

Web Site: http://50.lycos.com/