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Starbucks Advances Mobile Payment Experience, Extends Starbucks Reserve[R] Coffee Program and Invests in Talent Development at 2012 Global Leadership Conference.

Company inspires nearly 10,000 store managers to lead and contributes
42,000 hours of community service during three-day conference in
Houston

HOUSTON — Starbucks Coffee Company (
NASDAQ

:
SBUX

SBUX Starbucks Coffee Company
) today kicked-off
its three-day Global Leadership Conference in Houston where the company
will inspire nearly 10,000 store managers by investing in their
development, connecting them with the company’s core values and
motivating them to deliver against Starbucks business aspirations.

Conference highlights include:

* Starbucks chairman, president and ceo
Howard Schultz

 and Square
founder and ceo Jack Dorsey announced that customers will be able to use
Square Wallet to pay with their mobile phones at U.S. Starbucks stores
beginning in early November. Customers will also be able to use the
Square directory to find more than 7,000 U.S. company-operated Starbucks
stores.

* Starbucks also announced it will enable digital tipping on its
existing mobile payment applications and on Square Wallet for its U.S.
store partners (employees) in summer 2013.

* As a further testament to the company’s innovation in mobile
payment, the Starbucks mobile application is now integrated with
Apple’s Passbook allowing customers’ Starbucks Cards to appear
on their iPhone screen automatically after they enter a favorite
Starbucks store.

* The company announced plans to introduce its rare and exotic
Starbucks Reserve[R] coffee line using its patented Clover[R] Brewing
system to approximately 200 additional locations in the U.S. and Canada.
Global expansion into key international markets, including Japan and the
U.K., is also expected.

* Announced the
San Francisco
 , city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden
 Evolution Fresh[TM] store will be
opening for business in mid-October; next Evolution Fresh[TM] location
coming to University Village
shopping center
 a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into
 in Seattle in
mid-November.

* A nearly 400,000-square-foot immersive “Leaders’
Lab” has been constructed that will guide conference participants
through a two-hour interactive journey that brings Starbucks mission
statement to life by highlighting coffee, customers and community.

* By the close of the conference, Starbucks expects to have
contributed $22 million in economic and community service impact to
Houston – including the largest single corporate community volunteer
project in the city’s recent history.

* The company celebrated the opening of its third profit-sharing
Community Store in Houston in collaboration with the Association for the
Advancement of Mexican Americans (AAMA).

“Building an enduring company requires making a sustained
investment in its people,” said Schultz at the Houston conference.
“In the forty-two year history of the company, there has never been
a more important or exciting time for Starbucks. Four years ago I
addressed our first global leadership conference in
New Orleans
 , city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded
, and we
emerged from those meetings energized and poised for our next wave of
growth. Today, Starbucks stands as a stronger, more innovative and
relevant company, largely due to the bet we made on our partners
(employees) in New Orleans. These next few days will give our leaders
the opportunity to reconnect with the heart of our company through
community engagement, refining our coffee expertise and perfecting the
art of exceeding our customers’ expectations.”

Developing Leadership For The Future

Today Starbucks commenced its 2012 Global Leadership Conference
which will run through Saturday, Oct. 6. Nearly 10,000 of the
company’s store managers and regional leaders from outside the U.S.
traveled to Houston for three days of inspiration, instruction and
interaction. Starbucks has branded the conference with the theme
“Lead” to reinforce the critical leadership role these store
managers – many of whom are running the equivalent of small businesses
generating more than $1 million in annual sales – play in the
company’s success.

As the fourth-largest city and fourth designated green coffee port
in the U.S. as well as an important gateway to
Latin America
 the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.
,
Houston’s rich diversity and deep community roots make this an
ideal location to bring Starbucks retail leaders together. Starbucks has
228 company-operated and licensed stores in Greater Houston where it
employs more than 2,500 partners. The company’s first store in
Houston opened in 1994.

Starbucks is investing $35 million in this conference. When combined
with the company’s extensive three days of volunteer work across
the city, the combined direct and indirect economic impact in the
Greater Houston area is nearly $22 million.

“Starbucks is a brand that needs no introduction, and we
couldn’t be more pleased to be hosting their Global Leadership
Conference here in Houston,” said Greg Ortale, president and CEO of
the Greater Houston Convention and Visitors Bureau. “Not only is
Starbucks going above and beyond with a community outreach initiative
while they’re in our city, but they’re leaving behind a nearly
$22 million impact in Houston. It is a double legacy for their community
outreach and for all the hospitality jobs supported by their direct
spending.”

Several inspiring guest speakers will address attendees on the
subject of leadership. In addition to Schultz, speakers will include
Starbucks president of Americas Cliff Burrows; Square founder and ceo
Jack Dorsey; and
Harvard Business School

 professor Nancy Koehn.

Conference attendees will participate in interactive sessions that
will strengthen store managers’ expertise in coffee,
communications, customer service and partner recruitment as well as
other leadership skills and
business fundamentals

The general background within which an economy operates including earnings, sales, wage rates, taxes, and inflation. Improving business fundamentals are generally viewed as bullish for stocks, although stock prices at any given point
 that will accelerate
Starbucks retail growth and differentiation. To bring the brand, mission
and leadership imperatives to life, the company has created a nearly
400,000-square-foot immersive “Leaders’ Lab” that will
guide conference participants through a two-hour interactive
journey.

Accelerating Starbucks Mobile Payment Leadership

In a joint presentation today, Schultz and Dorsey announced that
Starbucks customers will be able to begin using Square’s mobile
payment application, Square Wallet, in early November at Starbucks
approximately 7,000 U.S. company-operated locations. Starbucks also
announced that it will enable digital tipping at its U.S.
company-operated stores through both the Square and Starbucks mobile
payment applications in the summer of 2013.

“Starbucks and Square share a passion for constantly improving
the customer experience,” said Dorsey. “This partnership gives
millions of Starbucks customers a quick, seamless payment experience and
introduces them to hundreds of thousands of small businesses in the
Square directory.”

Additionally, the official Starbucks mobile app is now even easier
for customers with an iPhone or
iPod touch

. Today, Starbucks announced
that Starbucks Card integrates Passbook functionality. From the
Starbucks app, iPhone and iPod touch users simply need to tap “add
to Passbook” once, and just swipe their Starbucks pass in Passbook
to pay at a Starbucks store. Passbook is time and location enabled, so
the Starbucks Card will show on the device’s Lock screen
automatically as soon as a customer enters their favorite Starbucks
store.

In early August, Square and Starbucks announced a groundbreaking
partnership that will enhance the payment experience for millions of
Starbucks customers while helping stimulate small business growth. With
more than 70 million mobile payment transactions since Starbucks
launched its mobile payment app in January 2011, the company has quickly
emerged as the nation’s largest mobile payment platform. In August,
the companies also announced that Square will process Starbucks U.S.
credit and
debit card
 card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser’s checking account. They can also be used at automated teller machines for withdrawing cash from the user’s checking account.
 transactions, which will significantly expand
Square’s scale and accelerate the benefits to businesses on the
Square platform, especially small businesses, while reducing Starbucks
payment processing costs.

Elevating Coffee Leadership

“Our store managers are the heart and soul of Starbucks and
being a coffee leader is just as critical as being a business
leader,” said Burrows in Houston. “At this conference, we are
ensuring that our managers fully understand and embrace our rich
heritage and expertise in sourcing and roasting the highest-quality
coffee. This will help them deliver a perfect coffee experience with
inspired customer service every day.”

Underscoring its coffee leadership and innovation, the company
announced it plans to increase the number of locations where it sells
and brews its rare and exotic Starbucks Reserve[R] coffees. There are
currently 347 locations in the
United States
 officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world’s third largest country in population and the fourth largest country in area.
 that sell Starbucks
Reserve[R] coffee in packages of whole bean and also offer it by the cup
brewed on the company’s patented Clover[R] Brewer.

In 2013, the company is planning to expand the number of Starbucks
Reserve[R] stores by 60 percent – or approximately 200 locations – in
the U.S. and Canada with additional expansion planned for key
international markets, including Japan and the U.K., where Starbucks
Reserve[R] already has a presence. Starbucks also plans to add several
new exotic coffees to the Reserve[R] assortment, including a rare
Geisha

 coffee
varietal
  
adj.
Of, indicating, or characterizing a variety, especially a biological variety.

n.
A wine made principally from one variety of grape and carrying the name of that grape.
 from Costa Rica that is one of the most highly
sought-after coffees in the world this holiday season.

Bringing Starbucks Juice and Food Innovation To Life

Additionally, Starbucks announced that the third retail store for
Evolution Fresh will open mid-October in the Filmore district of San
Francisco, and it plans to open an additional store in the University
Village Shopping Center in Seattle in mid-November. The opening of the
new stores, as well as the continued expansion of Evolution Fresh[TM]
bottled beverages, positions the brand’s continued growth in the
$3.4 billion and growing cold-crafted juice category.

The addition of La Boulange[R] to the Starbucks portfolio earlier
this year was a key next step in the company’s journey to bring
authentic and delicious food to customers, delivering additional reasons
to enjoy their experience during multiple day-parts and at
differentiated retail locations. After an initial market evaluation this
fall and winter, Starbucks will begin to roll-out fresh La Boulange[TM]
products to its company-operated stores in the U.S. beginning with the
broader San Francisco area in late spring 2013.

Helping Communities Thrive

Starbucks has a long history of supporting communities and has
always believed that passion for service is directly tied to leadership.
As part of the conference, nearly 10,000 partners will participate in
community service projects across several
Houston neighborhoods

,
creating
sustainable value

 for some of Houston’s most underserved
communities.

Starbucks is teaming up with the Fifth Ward Community Redevelopment
Corporation,
Houston Food Bank

, Volunteer Houston and the Association
for the Advancement of Mexican Americans (AAMA). Partners will
participate in a variety of projects including
revitalization
  
tr.v. re·vi·tal·ized, re·vi·tal·iz·ing, re·vi·tal·iz·es
To impart new life or vigor to:
 of Lyons
Avenue, home restoration, internal and external refurbishments on the
AAMA campus, assembly of hygiene kits for homeless veterans, urban
garden creation and packaging and sorting food that will be distributed
to nearly 500 food pantries, soup kitchens, senior centers and other
agencies.

More than 200,000 Houston residents are expected to benefit from
these efforts, making this the single largest corporate volunteer effort
in Houston’s recent history. It is estimated that Starbucks
partners will contribute more than 42,000 hours of community service
over the next three days–resulting in nearly $1 million of financial
value for the Houston community through service.

The company also celebrated the opening of a profit-sharing
Community Store in Houston’s East End neighborhood. The Houston
location is the company’s third Community Store in the U.S.
Starbucks opened its first two profit-sharing Community stores in
Harlem, N.Y. and
Crenshaw
   also cran·shaw
n.
A variety of winter melon (Cucumis melo var. inodorus) having a greenish-yellow rind and sweet, usually salmon-pink flesh.


[Origin unknown.]
, Calif. one year ago.

Starbucks is partnering with AAMA on the Houston Community Store
which opened on September 25. A portion of each transaction from this
store will be directed to AAMA and be strategically invested in youth
and education programs benefiting Houston’s most underserved
Hispanic community.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest-quality arabica coffee in the world.
Today, with stores around the globe, the company is the premier
roaster

 and retailer of specialty coffee in the world. Through our unwavering
commitment to excellence and our guiding principles, we bring the unique
Starbucks Experience to life for every customer through every cup. To
share in the experience, please visit us in our stores or online at
www.starbucks.com.

Forward-Looking Statements

This release contains forward-looking statements
relating to
 relate prep

 relate prep → ,  
 certain
company initiatives, strategies, plans, trends and expectations
regarding our business, including the availability and functionality of
certain payment systems and the cost savings to Starbucks, the
acceleration of our retail growth and differentiation, and the expansion
of Evolution Fresh, La Boulange and other brands and products. These
forward-looking statements are based on currently available operating,
financial and competitive information and are subject to a number of
significant risks and uncertainties. Actual future results may differ
materially depending on a variety of factors including, but not limited
to, successful implementation by us and our third party providers, and
acceptance by our customers, of our new payment systems, the ability to
successfully provide our partners (employees) with the necessary skills
to create growth and differentiation, the acceptance of our new and
innovative products, the costs associated with, and the successful
execution of, these and other of the company’s initiatives,
strategies and plans in markets in which Starbucks does business, the
impact of competition in such markets and other risks detailed in the
company filings with the Securities and Exchange Commission, including
the “Risk Factors” section of Starbucks Annual Report on Form
10-K for the fiscal year ended October 2, 2011. The company assumes no
obligation to update any of these forward-looking statements.