Keynote Mobile Banking Scorecard Reveals Top Retail Banks Fast Adopting Mobile Strategies.
* Chase is repeat winner for top overall score among 15 large banks
on the Keynote Fall 2012 Mobile Banking Scorecard
* Largest banks offer best app banking, while text banking leaders
now include several smaller banks
* Mobile banking being pushed beyond traditional online banking
, city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St.
, Calif. — Keynote[R] Systems (Nasdaq: KEYN), the global
leader in mobile and web cloud testing and monitoring, today announced
the results of the Fall 2012 edition of the Keynote Mobile Banking
Scorecard, first launched in 2011 and the standard in benchmarking
consumer mobile banking offerings.
Chase Bank achieved its second consecutive win for Overall Score,
while second place went to
and third place to
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
. Leaders for individual modes include BB&T for Text banking,
Wells Fargo for Mobile Web, Chase for iPhone and BlackBerry App banking
and Bank of America for its
App. Looking across the five modes,
the Scorecard found Chase offers the best overall Functionality and Ease
of Use while Wells Fargo leads in Privacy & Security and Quality
“Tracking the top 15 retail banks in depth, we found the
largest banks tended to offer the strongest App banking, but customers
of the smaller banks tracked were just as likely to enjoy the best in
text banking,” says Chris Musto, general manager of Keynote
customer experience delivery. “Year over year, we saw that banks
that had planned BlackBerry Smartphones apps, are pulling back with the
falling market share of the brand.”
The Keynote Scorecard results indicate that there is increasing
focus on the development of functionality and design elements tailored
for the mobile experience.
“Banks are now moving beyond designing mobile banking offerings
that are simply a subset of what consumers can already do in online
in the midst
of a long-term decline in paper checks,
smartphone check deposit is becoming readily available and on its way to
becoming pervasive. The one obvious hold up is mobile payments, which is
still largely absent from mobile banking,” continues Musto.
This edition of the Keynote Mobile Banking Scorecard marked the
debut of USAA, which offers mobile banking in all five modes and had its
strongest performance in overall Functionality.
Keynote Competitive Research, the industry analysis group of
Keynote, conducted the Fall 2012 Mobile Banking Scorecard study,
measuring and ranking 15 of the largest retail banks, based on a set of
101 objective, weighted criteria tracked as applicable in each of five
modes: Text, Mobile Web, iPhone App, Android App and BlackBerry App and
grouped into four categories: Functionality, Ease of Use, Privacy &
Security, and Quality & Availability. Banks evaluated for the Fall
2012 Keynote Mobile Banking Scorecard include (in alphabetical order)
Bank of America, BB&T, Capital One, Chase, Citibank, Citizens, Fifth
Third Bank, KeyBank,
PnC Point ‘n Click
PNC Police National Computer
PNC People’s National Congress
PNC People’s National Congress
, Regions Bank, SunTrust, TD Bank, USAA, U.S.
Bank and Wells Fargo.
For further details about the
Scorecard or to inquire about a Scorecard subscription, please visit:
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About Keynote Systems
Keynote[R] Systems, Inc., (Nasdaq: KEYN) is the global leader in
mobile and web cloud testing & monitoring. Keynote maintains the
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