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Jagermeister Brings Legendary Experiences to 2013 Rockstar Mayhem Festival.

Iconic Brand Hosts Metal of Honor Award, First-Ever Shred Meister
Competition and
Celebrity Chef

 ‘Eat and Greets’

NEW ROCHELLE
 , city (1990 pop. 67,625), Westchester co., SE N.Y., on Long Island Sound; settled by Huguenots 1688, inc. as a village 1858, as a city 1899.
, N.Y., May 14, 2013 /PRNewswire/ — Jagermeister, a
brand as deeply rooted in music as it is in mythology and lore, has been
a proud sponsor of the Rockstar Energy Drink Mayhem Festival since its
inception and this year is no different. Jagermeister is back with the
best Mayhem experience to date which includes presenting the festival
stage headlined by Machine Head, a legendary JagerWorld experience, The
Metal of Honor Award, the brand’s first-ever Guitar Shred-Meister
competition, Celebrity Chef Eat and Greets and daily artist signings for
those of
legal drinking age

.

Jagermeister will continue to pay tribute to those who serve our
country and will return as the presenting sponsor of the esteemed Metal
of Honor award. Each day a deserving serviceman or woman will be chosen
at random and presented on the main stage with a custom and extremely
limited edition Jagermeister Schechter METAL OF HONOR guitar as a symbol
of gratitude and recognition for their service.

To bring the glory of the stage to the masses, Jagermeister will be
conducting its first ever Shred-Meister guitar competition, hosted by
Huntress front woman Jill Janus. Festival attendees can go to the
Jagermeister tents on site and audition for a chance to shred for 10
seconds on the main stage. Each day, one of the 10 finalists will win a
custom Jagermeister guitar from Schecter and the overall winner at the
end of the tour will win a custom Jagermeister full stack and head
courtesy of Peavey Electronics.

Additionally, Jagermeister will host ‘Eat and Greets’ at
select shows with a soon
to be announced

 celebrity Chef and Mayhem
bands. Stay tuned to www.facebook.com/jagerusa for more information.

“Not only does the Mayhem festival get bigger and better every
year, but so do our onsite Jagermeister experiences and
activations,” states Cliff Rigano, Director of Music Marketing for
Jagermeister. “The artists on the tour represent the best of the
best in the metal scene, and we are happy to be joining them for another
year.”

Artists performing at the 2013 Rockstar Energy Drink Mayhem Festival
include Metal and Horror legend and festival closer Rob
Zombie

, triple
gold certified Five Finger Death Punch, Mastodon, Amon Amarth, Children
of Bodom, Machine Head, Behemoth, Job for a Cowboy and more. The
World’s Greatest Freestyle Motocross team The Metal Mulisha is also
confirmed to perform on most dates.

Tickets are on sale now and can be purchased through
www.rockstarmayhemfest.com or through www.livenation.com. Dates and
venues are listed below.

ABOUT JAGERMEISTER: Jagermeister, which translates to “master
hunter,” is the #1 selling imported
liqueur
 , strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt.
 in the United States
and one of the top shot brands in the world. The liqueur is based on a
secret recipe, combining 56 different natural ingredients, including
select herbs, blossoms, roots and fruits. Jagermeister, with the
distinctive square bottle, was developed in 1934 in Germany and the
brand quickly gained global fame through its innovative marketing,
unique taste profile and its association with good times. The brand
recently unveiled its first-ever television and 360A advertising
campaign in the United States. The bold and compelling “Stronger
Bond” campaign features a pantheon of legends that speak to the
21-29 year old male demographic including All-Pro Wide Receiver –
Keyshawn Johnson, Champion Boxing Trainer – Freddie Roach, Rock Icon –
Kerry King, World Champion Bullfighter – Rob Smets,
NASCAR
 (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.
 Pit Crew
Champion – Mike Lingerfelt, Famed Street and Tattoo Artist – Mister
Cartoon and Big Wave Surfer – Nathan Fletcher. Jagermeister Liqueur is
35% Alc. /Vol. and imported exclusively by Sidney Frank Importing
Company, Inc., New Rochelle, NY. JAGERMEISTER IS DEDICATED TO MUSIC, NOT
UNDERAGE DRINKING.

Contact: Kate Laufer Director,
Public Relations
 activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most
 Sidney Frank
Importing Co., Inc. Phone: 914.637.5752 klaufer@sidneyfrank.com

SOURCE Jagermeister Music Tour