Pnc Bank Saving Rates

When It Comes to Acquiring New Bank Customers, Ratings Matter But Customer Reviews May Make the Difference.

Complexsearch.com looks at 10 traditional and online banks to compare
ratings with customer reviews and provide insight into how reviews may
affect the decision making process

SACRAMENTO, Calif., Nov. 15, 2012 /PRNewswire-iReach/ — The bank
you choose makes just as much of an impact on you as the car you drive,
the phone you use, or the insurance you depend on. The banking industry
may seem different on the surface, but the reality is that many
customers make the decision of what bank to choose based on factors
other than just financial health or even interest rates. 26 percent of
consumers would never choose a bank without reading at least one user
review,
according to

prep.
1. As stated or indicated by; on the authority of:

2. In keeping with:

3.
 a study by Kelton Research and Bazaarvoice. And an
overwhelming 83 percent of consumers say it would be important to read
user-generated content before making a decision about banking or other

financial services

.

(Photo: http://photos.prnewswire.com/prnh/20121115/CG13375)

With the average consumer checking over 10 sources before making a
commitment, reviews of banks are critical to converting a prospective
customer into a card-carrying bank member. Complexsearch.com has
evaluated 10 traditional and online banks, comparing ratings with
customer reviews. Here’s a sample of our findings and our
perspective on how potential customers might view the information they
find online.

Chase Bank, otherwise known as
JPMorgan Chase

 & Co., is the
largest American bank by assets. Chase is a major player in the world of
wealth and asset management and has well over 5,000 branches. Known for
their innovative technology and mobile applications, Chase even allows
customers to take a picture of checks and deposit them by phone. Things
like this definitely provide a “cool” factor which is rare
with big banks. While it’s easy to find great reviews for Chase, it
is even easier to find terrible reviews. With an overall grade of poor,
customers complain online about everything from service and
underwriting, to unfair charges and reduced credit limits. Looking at
online reviews may provide more confusion than clarity for many
potential customers. Word of mouth referrals from friends and family may
be a deciding factor for those that choose Chase.

Ally Bank is an online bank that gets great ratings for financial
health, interest rates, fees, and features. We’ve reviewed Ally
before on Complexsearch and it always gets great marks. Looking at
customer reviews on multiple sites, they ranged from five star reviews
highlighting great interest rates and first class customer service, down
to furious customers complaining about a lack of follow up from Ally for
a variety of issues. Given the high volume of reviews for Ally, they
average out with a grade of fair. Comparing these reviews side by side,
our bet is that most customers will be willing to give Ally a try and
assume the bad reviews are isolated incidents.

Fifth Third Bank, a state-chartered bank based in Ohio, has over
1,300 branches. The bank gets high marks for financial health, but the
good news ends there. They are considered middle of the road for
interest rates and fees, however customer reviews are generally poor.
We’ve given Fifth Third Bank credit before for being one of the top
performing banks in the nation. This may be overshadowed by the customer
reviews, which generally highlight terrible service and a total lack of
flexibility when addressing customer problems. We know Fifth Third is
going through a
rebrand

Verb

to change or update the image of (an organization or product)
 as the “curious bank” and has placed
renewed interest in social media and community management. We’ll be
interested to see if this makes a difference in their reputation.

Charles Schwab

 Bank is an online bank and subsidiary of the Charles
Schwab Corporation. As we’ve mentioned before on Complexsearch,
Schwab Bank offers unique advice to each client and their main purpose
is to help them understand their investment and financial options, which
differentiates them from other banks. Overall ratings are good for bank
health, fees, and features, however their website is very
minimalist
  
n.
1. One who advocates a moderate or conservative approach, action, or policy, as in a political or governmental organization.

2. A practitioner of minimalism.

adj.
1.
 compared to the robust features of their competitors. The aggregate of
customer reviews gives Schwab Bank a grade of good, but this is
comprised of mostly five star or one star reviews. Prospective customers
will either find comfort in the droves of happy customers reporting
excellent customer service and the best banking experience ever, or move
on due to the reviews claiming
deceit

Aimwell

pretends to be titled to wed into wealth. [Br. Lit.: The Beaux’ Stratagem]

Ananias

lies about amount of money received for land. [N.T.: Acts 5:1–6]

Ananias Club

all its members are liars. [Am.
 and
bait and switch

 tactics. It is
unusual to see a bank with reviews that are in such opposition.

PNC

PnC Point ‘n Click
PNC Police National Computer
PNC People’s National Congress
PNC People’s National Congress
 Bank has received plenty of recognition from the media. They
have consistently been recognized by BusinessWeek magazine as one of the
50 top-performing companies and Fortune magazine calls PNC Bank one of
the “most admired companies.” With over 3,000 branches, they
get good ratings for accessibility and financial health. PNC Bank
receives a poor grade, however, when it comes to customer reviews.
Prospective customers have to factor in that many reviewers may be
former National City Bank customers who haven’t been thrilled with
the migration…this seems to be a common theme. They also received
consistently bad marks from customers on everything from accuracy to
unfair fees. All in all, we can’t see how any prospective customer
wouldn’t have doubts about PNC after reading the reviews currently
available online.

While it might seem easy to dismiss the importance of customer
reviews, we recommend that you don’t. Given that 83 percent of
consumers think it is important to read reviews before making a decision
about banking or financial services, there is a good chance that a
bank’s prospective customers will be seeing the same reviews
we’ve found online. Banks need to monitor reviews and continue to
impress upon employees that everyone has the ability to create a
positive or negative customer experience–and that could very well end
up online as a review.For complete information on all 10 banks reviewed,
visit Complexsearch.com.

About Complexsearch | ComplexSearch.com is a bank rate tracking site
that focuses on consumer high interest savings and money market
accounts. We strive to find the top banking rates available, as well as
bank deals and promotions, then report them in a timely fashion. We
focus on these bank products: CD Rates, Money Market Account Rates,
Saving Account Rates, Checking Account Rates and Credit Card Interest
Rates.

Media Contact: Cara
Posey

 Complexsearch.com, 2026305270,
cpcmedia@hmamail.com

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SOURCE Complexsearch.com